About Us

Company Overview

Saudi Diesel Equipment 'Riyadh Branch'

Saudi Diesel Equipment Company (SDEC) was established in 1978, and was formerly known as Saudi Diesel Generators Company. Saudi Diesel Equipment Company is part of the Abduljawad Group of Companies including Universal Motor Agencies, Barwill Shipping, PLC Arabia, and Saudi Amana Construction.

SDEC started by having a local manufacturing facility to design, develop, and produce its own branded generator sets along with power related accessories, this is where SDEC found its niche and became a pioneer in the diesel generators industry, and was able to develop and expand its business over the years.

Today SDEC’s portfolio has expanded to include: Construction Equipment, Lifting & Concrete Equipment, Parts & Attachments, Equipment Rentals, and continues to grow as a prominent player in the equipment market, providing the highest quality of machineries.

Our Products & Services

Our Vision & Mission




Provide efficient, reliable
and cost effective equipment
solutions to the market.

Drive success through compeent,
well-trained and motivated employees
working in an ethical, safe and healthy

Increase Market Share by
strengthening our presence and
expanding into new areas of
opportunities, based on solid
business strategic planning.

Support Saudi's aspirations through
effective recruitment, education,
and development programs.

Increase stakeholder
value by aggressively
pursuing growth and
profit opportunities.

Ensure hightest level of
customer's satisfaction
via continuous organizational

Our Clients

Our Partners